Maybelline New York set trends at Fall 2010 Fashion Week

Apr 6th, 2010 | Category: Beauty Meets Fashion

Maybelline New York stepped into the trend-setting spotlight once again as the official sponsor of Mercedes-Benz Fashion Week Fall 2010 collections in New York City in February.

This season, Maybelline New York and global makeup artist, Charlotte Willer, supported both firmly established designers, as well as fresh, up-and-coming talent, including RVCA x Erin Wasson, Michael Angel, Vivienne Tam, Custo Barcelona, Carlos Miele, Tracy Reese, Max Azria and William Rast.

Here are some of the highlights and Maybelline New York makeup trends spotted amid the infamous tents that blanketed New York City’s Bryant Park:

Day 1: RVCA x Erin Wasson
Playful craziness and a touch of wacky ruled the roost at RVCA x Erin Wasson. Most notable, the feathered brow and heavily lined bottom lip that gave the look a bit of a “tribal” feel. (Maybelline New York global makeup artist: Charlotte Willer)

Day 2: Michael Angel
Bright, colorfully rimmed eyes captivated the runway at Michael Angel. Bold lime green and deep-jeweled blues added intensity, while earthy tones added depth against a fresh face. A neutral nude lip sealed the deal. (Maybelline New York global makeup artist: Charlotte Willer)

Day 3: Vivienne Tam

Vivienne Tam (makeup artist Charlotte Willer)

Vivienne Tam (by makeup artist Charlotte Willer)

Bare eyes and cheeks allowed for a bold red lip to steal the show at Vivienne Tam. The traditional femme fatale pairing of a luscious cherry pout and porcelain complexion was complemented perfectly by a more relaxed natural brow. (Maybelline New York global makeup artist: Charlotte Willer)

Day 4: Custo Barcelona
Utter femininity was celebrated at Custo Barcelona. Flawless skin, arched brows and a sheer, neutral shine on lips balanced the bold fashions that graced the runway. (Maybelline New York makeup artist: Rubén “Gato” Zamora)

Day 5: Carlos Miele
Less was more at Carlos Miele as Gato banished pinks and reds opting for nude all over. A shade range of barely-there hues contoured and polished faces for a natural, refined finish. A touch of mascara was applied just to roots of lashes to keep the minimal look. (Maybelline New York makeup artist: Rubén “Gato” Zamora)

Day 5: Tracy Reese

Tracy Reese (by makeup artist Charlotte Willer)

Tracy Reese (by makeup artist Charlotte Willer)

Willer turned to intense color and texture for a “masculine-feminine” look at Tracy Reese. A carefully highlighted and illuminated face and toffee lip complimented and kept focus on eye-catching smoky, yet shiny peepers. Chocolate and beige shadow hues and carbon black mascara and liner showcased strong eyes for the ultimate in glam style. (Maybelline New York global makeup artist: Charlotte Willer)

Day 6: Max Azria
A punchy pop of orange was the talk of the tents backstage at Max Azria. Created specifically for the show, Willer doused the lip in the bold hue, which stood out against a dewy complexion, bare eyes and naturally touched up brows. Long, black lashes rendered a cat-like effect.

Day 7: William Rast

William Rast (by makeup artist Charlotte Willer)

William Rast (by makeup artist Charlotte Willer)

For William Rast, Willer concocted an edgy, modernized Brigitte Bardot look. Fresh, flawless skin lended a platform to thick mega-lashes built up with layers of black mascara. Nearly-there nude lips were the finishing touch on a soft, sexy face. (Maybelline New York global makeup artist: Charlotte Willer)

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