Coty Beauty brands to take part in Fashion’s Night Out

Sep 10th, 2010 | Category: Beauty Meets Fashion, Sneak Peek

New York Fashion Week is upon us and it wouldn’t be complete without Coty, which has several exciting activities lined up for Fashion’s Night Out on Sept. 10.

Tracy Reese Store

The Tracy Reese Store, located at 641 Hudson Street in New York, will host a dance-a-thon in honor of the night. Sally Hansen manicurists will be on hand to offer shoppers complimentary Sally Hansen polish changes with the Tracy Reese for Sally Hansen Fall 2010 Collection and Sally Hansen’s Complete Salon Manicure Formula.

“Carmindy Cab”

Carmindy, celebrity and TV makeup artist from TLC’s hit show “What Not To Wear,” will bring her makeup expertise to Fashion’s Night Out, where she will offer complimentary makeup tutorials and regimens in a “Carmindy Cab” that takes each fashionista to her destination of choice. During the ride, Carmindy will customize a makeup regimen for the consumer and select the ideal shade combination for her from the Sally Hansen Natural Beauty Inspired by Carmindy range. Each rider will get a “makeup prescription” and product along with her free cab ride.

Reiss Soho Store

Beauty brand Rimmel will have a makeup artist set up in front of the Reiss store, located at 387 West Broadway, for consumers to have London-inspired touch ups. Afterward, consumers can have their photo taken in a Rimmel-branded photo space. Coco Rocha will stop by the store between 8 and 9:30 pm to take photos with fans and offer them fashion tips. Coco will also pre-select a rack of her favorite Reiss and Rimmel items so consumers can take inspiration from her London-style and create their own look.

Beyond 7 Showroom

NYC New York Color markup artist Mathew Nigara and an assistant will give consumers shopping at Beyond 7, located at 601 West 27th Street, complimentary mini-NYC New York Color makeovers with the brand’s latest products and shades. In addition, the NYC New York Color street team of dancers from the Broadway Dance Center are taking the city by storm in the NYC New York Color Bus spreading the word via coupon flyers, complimentary products and VIP invites to Beyond 7.

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