When it comes to sexy scents for guys, it’s all about location

Sep 15th, 2010 | Category: How-Tos

It’s no secret that how a guy smells is often the No. 1 thing that determines whether a girl will find him attractive. To further investigate the science behind scent and attraction, men’s grooming brand Axe commissioned new research unearthing what scents turn girls on — suggesting that guys looking to enhance their game should choose a fragrance based on where they reside.

With the help of scent expert Dr. Alan Hirsch, director of the Smell & Taste Treatment and Research Foundation, Axe set out to determine girls’ scent preferences in 10 of the top cities for singles nationwide. No two cities fared the same.

In Chicago, for example, which boasts nearly 700 bakeries and patisseries, girls preferred the sweet smell of vanilla, while in sunny San Diego girls apparently go wild for the scent of suntan lotion and salty ocean air.

Seductive Scents

So which scents may seduce? Guys living in New York, where girls dig the smell of coffee, should opt for a gourmet foodie scent, such as Axe Dark Temptation, which includes notes of hot chocolate amber and red peppercorn, according to Axe. Guys in L.A. shouldn’t think they can get by with the same fragrance — girls there are drawn to the smell of fresh lavender so guys should reach for clean, herbal scents. So here’s the low-down from city to city:
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Girls’ scent preferences by city
1. New York City – Coffee
2. Los Angeles – Lavender
3. Chicago – Vanilla
4. Houston – Barbeque
5. Atlanta – Cherry
6. Phoenix – Eucalyptus
7. Philadelphia – Clean Laundry
8. Dallas – Smoke/Fireplace
9. San Diego – Suntan Lotion/Ocean
10. Minneapolis-St. Paul – Cut Grass

For guys who don’t live in one of the above locations, Hirsch and his team of scent scientists broke down the data nationally and regionally, finding that some scents were popular enough to cross state lines. Food-focused scents like vanilla and coffee, for instance, reined supreme nationwide.
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Girls’ scent preferences nationwide
1. Vanilla
2. Coffee
3. Lavender
4. Fresh Air/Rain

Girls’ scent preferences regionally
— East Coast – Coffee
— South – Fire/Smoke
— Midwest – Cut Grass
— West Coast – Baked Goods

Survey Says
In addition to the study, Axe also commissioned research firm StrategyOne to survey girls nationwide about their thoughts on scent and attraction. While scent preferences vary by location, some things ring true from coast to coast, proving that scent is an important element to consider when getting ready for that hot date.

• 1-out-of-4 girls will wait anywhere from two weeks to a month before washing their sheets in order to keep their guy’s scent close

• 56 percent of girls say they won’t date a guy who smells like their dad

• 1-out-of-2 girls admit that she has committed theft by stealing an article of clothing from a guy to smell when he’s gone and nearly 60 percent of girls sleep in their guy’s clothes because they like his lingering aroma

• Need proof of how scent and memory are intertwined? 60% of girls still remember the smell of their ex’s cologne

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