Jennifer Lopez partners with Gillette Venus to help women reveal their inner ‘goddess’Feb 3rd, 2011 | Category: Sneak Peek
Gillette Venus has selected celebrity Jennifer Lopez to be its first-ever global ambassador, appearing in all elements of the brand’s 2011 marketing campaign and supporting the total brand portfolio.
Aside from TV and print ads, public relations, digital, social media and in-store communications, the campaign also includes Lopez’s exclusive remake of the iconic Venus song, plus the launch of a new philanthropic effort dedicated to empowering women through education.
“Music is one of my great passions, so being able to record a remake of the iconic Venus song was a really special part of this campaign,” stated Lopez. “I love that I could express my own passion and creativity, and hopefully inspire other women to do the same … whatever it is they love doing.”
The newly established Venus Goddess Fund for Education will carry the brand’s “goddess” message to a new level by enabling global educational opportunities for women through a partnership with organizations such as CARE International, the Step Up Women’s Network and Lopez’s own Maribel Foundation. The Maribel Foundation, founded by Lopez and her sister, Lydia, is dedicated to improving the health and well being of women and children, including raising the level of medical care available to them.