Celebs turnout for the 2010 CEW Beauty Awards in NYC

May 24th, 2010 | Category: Sneak Peek

The beauty industry celebrated its finest, as Cosmetic Executive Women recognized the most innovative beauty products of the year at the 16th annual CEW Beauty Awards. The star-studded event was held on May 21 at the Waldorf-Astoria in New York City.

A full list of 31 winning products — covering makeup, hair care, sun care, and more — can be found below.

The CEW Beauty Awards is the only awards program where the winners are determined exclusively by beauty insiders — more than 3,600 professionals working in beauty, cosmetics, fragrance and related industries.

“Women are very savvy when it comes to buying beauty products; they’re looking for the best results at the best price. The CEW Beauty Awards provides consumers with insight into the best products the industry has to offer,” said Carlotta Jacobson, president of CEW.

In addition to recognizing product innovation, CEW announced the winner of the Indie Beauty Award for the brightest new start-up in the world of beauty. This year’s winner is Living Proof.

(L to R: CEW chairwoman Jill Scalamandre, Kim Kardashian & Allure editor in chief Linda Wells at the 2010 CEW Beauty Awards)

(L to R: CEW chairwoman Jill Scalamandre, Kim Kardashian & Allure editor in chief Linda Wells at the 2010 CEW Beauty Awards)

Mario Cantone, star of “Sex and the City 2,” hosted the event and it was presented by:
• Formerly of “Project Runway” & Host of “The Malan Show” – Malan Breton
• American Idol finalist – Anoop Desai
• Supermodel – Selita Ebanks
• Grammy Award winning singer – Estelle
• “Ugly Betty” star – Mark Indelicato
• Beauty icon and entrepreneur – Kim Kardashian
• American Idol finalist and “Rock of Ages” Actor – Constantine Maroulis
• Crest special guest that embodies the 3D White Smile and star of “The City” – Whitney Port
• “Rock of Ages” actress – Angel Reed

(L to R: Malan Breton, Mario Cantone, Mark Indelicato, CEW president Carlotta Jacobson, Anoop Desai, Estelle, Selita Ebanks, Whitney Port, and CEW chairwoman Jill Scalamandre)

(L to R: Malan Breton, Mario Cantone, Mark Indelicato, CEW president Carlotta Jacobson, Anoop Desai, Estelle, Selita Ebanks, Whitney Port, and CEW chairwoman Jill Scalamandre)

There were nearly 550 entries and 155 finalists among 31 categories, ranging from makeup to hair care, sun to scent. Both mass products (available at the drug stores) and prestige products (available at department and specialty stores) were honored.

To make the winning products available to consumers, CEW has national retail partnerships with CVS/pharmacy, Nordstrom and QVC. Moreover, the 2010 Beauty Award Winners will be showcased and promoted with custom promotions in store, online and on television throughout the year.

Sponsors of the 2010 CEW Beauty Awards included, but were not limited to, Allure, CVS/pharmacy, Crest and Oral-B 3D White, ACUVUE Brand Contact Lenses, VEET, Nordstrom, and TRESemmé. NPD Group defines the categories while Ernst & Young tabulates the ballots.

The 2010 CEW Beauty Awards winners are:

BATH AND BODY
Body Treatment Mass: Vaseline Sheer Infusion with Stratys-3

Body Treatment Prestige: Origins Dr. Andrew Weil for Origins Night Health Bedtime Spray

Bath/Shower Product Mass: Olay Body Wash Plus Tone Enriching Ribbons

Bath/Shower Product Prestige: Fresh Sugar Açaí Body Scrub

FACIAL SKINCARE
Acne Treatment: La Roche Posay Effaclar AI Intensive Acne Spot Treatment

Anti-Aging Mass: Olay Professional Pro-X Deep Wrinkle Treatment

Anti-Aging Prestige: Lancôme Génifique Youth Activating Concentrate

Cleanser & Scrub Mass: Visine Total Eye Soothing Wipes

Cleanser & Scrub Prestige: Shiseido Future Solution LX Extra Rich Cleansing Foam

Eye Treatment Mass: Olay Regenerist Anti-Aging Eye Roller

Eye Treatment Prestige: Shiseido Benefiance NutriPerfect Eye Serum

Moisturizer Mass: Garnier Nutritioniste Skin Renew Awakening Face Massager

Moisturizer Prestige: Shiseido Future Solution Total Regenerating Cream

HAIR
Hair Care Product Mass: L’Oréal Paris EverPure Sulfate-Free Color Care Moisture Shampoo

Hair Care Product Prestige: Living Proof No Frizz Shampoo

Hair Coloring Product Prestige: ColorMetrics TouchBack by ColorMark

Hair Styling Product Mass: Klorane No Rinse Care with Papyrus Milk

Hair Styling Product Prestige: Living Proof Full Thickening Cream

MAKEUP
Eye Product Mass: CoverGirl Smoky ShadowBlast

Eye Product Prestige: Lancôme Ôscillation Powerbooster Vibrating. Amplifying. Primer

Face Product Mass: CoverGirl Simply Ageless Sculpting Blush

Face Product Prestige: Clinique Redness Solutions Instant Relief Mineral Powder

Lip Product Mass: Maybelline New York Color Sensational Lipcolor

Lip Product Prestige: Guerlain Rouge G de Guerlain

MEN’S GROOMING

American Crew Trichology Hair Recovery Patch

SCENT
Men’s Scent: John Varvatos Artisan

Women’s Scent Mass: P&G Prestige Avril Lavigne Black Star

Women’s Scent Prestige: Coty Prestige Lola Marc Jacobs

SUN
Sun Product Mass: Neutrogena Sensitive Skin Sunblock Lotion SPF 60+ with PureScreen
Sun Product Prestige: Bare Escentuals BareMinerals SPF 30 Natural Sunscreen

INDIE BEAUTY AWARD
Living Proof

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