The event, which has become one of the nation’s largest showcases for Latino designers and models, is expected to draw attendance of more than 10,000 fashion enthusiasts. The event will benefit Vive En Forma, a nonprofit organization dedicated to combating childhood obesity in Hispanic communities.

“Walgreens pharmacists and Take Care Health nurse practitioners serve as some of the most accessible resources for health information and support in predominately Latino communities coast to coast,” stated Steve Pemberton, Walgreens divisional VP diversity and inclusion and chief diversity officer. “Community engagement is a part of the Walgreens DNA, and it’s one of the many reasons we are pleased to sponsor Latino Fashion Week here in our hometown. Through opportunities like this, we’re reaching beyond our corner drugstores to help people make healthier choices to live well and stay well.”

Pemberton will be on hand to help kick off Latino Fashion Week during the Red Carpet Media reception Tuesday at 6 p.m. Five hundred VIP guests will receive a Walgreens-exclusive designer swag bag featuring works of art from renowned Chicago artist Andre Guichard.

This year’s event will include educational seminars and a three-day vendor exposition Nov. 3 to 5. The expo provides a venue for Walgreens health professionals to share advice on the prevention and management of the health conditions that disproportionately impact Hispanic communities. Walgreens pharmacists will offer consultations, flu shots and free blood pressure screenings during expo hours.

The expo also will include a display from Walgreens Community Corner, a program created to promote the drug store chain’s diverse suppliers. During the event, Walgreens Community Corner will spotlight some of its top Hispanic-owned vendor partners including:

• Trend Beauty, distributor of luxury fragrances;
• Kramer Labs, supplier of nail care products;
• Maximus Coffee, supplier of Walgreens Nice brand coffee;
• Efficient Labs, supplier of cold and flu products; and
• Ferdel Promotions, distributor of personal care products.

The fragrance is expected to launch in fall 2011. The fragrance will be distributed worldwide and will be managed by the Coty Beauty division.

Marketing plans for the fragrance are currently in development and the company is expected to reveal additional information closer to the launch.

“I am thrilled to be partnering with Coty on my new fragrance,” stated Klum. “Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman wearing it, ‘What are you wearing? You smell delicious!’”

Beginning her career as a model and cover girl, Klum has gone on to create an extensive portfolio including designing an active wear collection called Heidi Klum for New Balance sold exclusively on Amazon, and executive producing and hosting three television shows: “Project Runway” and “Seriously Funny Kids” on Lifetime and “Germany’s Next Top Model by Heidi Klum.” She also has served artistic advisor and face of European cosmetics company, Astor, among other projects.

“I kept the face very clean to evoke an outdoorsy, summer festival vibe,” stated Maybelline New York makeup artist Gato Zamora, who headed up the team backstage.

How to get the look:

Dream Liquid Mousse Foundation: Apply all over the face for a smooth, flawless look.

Define-A-Brow Eyebrow Pencil: Brows anchored the look. Apply pencil to create a strong brow, reminiscent of the 1970s.

Lash Stiletto Voluptuous Mascara: Zamora added volume and length to upper and lower lashes by applying a few coats of mascara to otherwise bare eyes.

Color Sensational Pearls Lipcolor in Sugared Almond: Soft, neutral shimmer complemented the fresh-faced look.

“I wanted to celebrate an effortless face with just a touch of glam and capture a look that appeared to have been put together in minutes. This look coincides with the classic, young and fresh theme of the collection,” Willer stated.

How to get the look:

Dream Liquid Mousse Foundation: Apply all over the face for a soft, luminous finish.

Eye Studio Color Plush Silk Eye Shadow in Copper Chic: Willer applied a hint of this quad’s sienna shade in the crease of the eye.

Color Sensational Lipstain in In the Buff: A muted lip sealed the deal.

Mineral Power Naturally Luminous Blush in Gentle Pink: Sweep across the apples of the cheeks for a gentle flush.

Define-A-Brow Eyebrow Pencil: Willer and her team enhanced brows just enough for slight definition.

For eye-catching glitz, Willer added a dot of glitter to the center of each eyelid just above the lash line. Achieve this look at home by applying a luminescent Eye Studio Color Plush Silk Eye Shadow wet for an intense payoff.

How to get the look:

Dream Matte Powder: This ultra-fine powder kept skin matte — not a bit of shine or shimmer was anywhere to be found on the skin.

Mineral Power Bronzer: Willer applied this earthy bronzer messily to the face for a dusty, rather than sun-kissed, look.

Volum’ Express the Falsies Mascara: Willer opted for this volumizing mascara to give eyes some drama, adding a bit of Line Express Eyeliner in Soft Black for definition.

Color Sensational Lipcolor in Nearly There: Willer gently dabbed this warm, pinky brown shade onto the lips with a finger.

How to get the look:

Dream Liquid Mousse Foundation: Pristine skin was the focal point of the look thanks to this lightweight foundation that leaves an airbrushed finish. Willer then added shimmer to balance out the porcelain, sculptured effect.

Eye Studio Color Plush Silk Eyeshadow in Copper Chic: Willer layered a shimmery taupe shade over a pale, white pearl, using a bit of the darker copper shade in the crease for added definition.

Color Sensational Cream Gloss in Sandstone: Pucker lips and apply gloss all over.

Lash Stiletto Voluptuous Mascara: Willer used a light coat of this lengthening mascara for a subtle, natural look.

“The look was barely there, confident and natural, characterized by soft, neutral tones and no mascara,” stated Maybelline New York global makeup artist Charlotte Willer, who headed the team backstage.

How to get the look:

Dream Liquid Mousse Foundation: Apply all over the face like a moisturizer for a 100% poreless finish and luminosity.

Define-A-Brow Eyebrow Pencil: With no mascara, brows become the focal point for definition around the eye area, but remained soft and easy.

Eye Studio Color Plush Silk Eyeshadow in Green with Envy: Willer applied a creamy, golden shade from this palette all over the eyes for a muted effect.

Color Sensational Lipstain in In the Buff: Follow with a layer of lip balm for a shiny yet not glossy lip.

“I aimed to create a fun take on the traditional cat eye by hyper extending the lower lash line and used bold color to take the drama up a notch. Gwen was 100% involved in the creative process,” Willer stated.

How to get the look:

Dream Liquid Mousse Foundation: Faces were primed to perfection with a layer of lightweight foundation.

Mineral Power Finishing Veil Powder: Willer turned to a shade of powder slightly darker than each foundation hue for gentle contouring around cheekbones and jaw line.

Eye Studio Color Plush Silk Eye Shadow in Give Me Gold: Willer blended bright yellow-gold shadow over the entire lid then worked a copper into the crease and extended to the outer eye for a cat-like effect. A white gold shade was artistically placed in inner corners, on the outer brow bone, and as a cheekbone highlighter for added pop on the runway. A sharp, extended line of Line Express Eyeliner in Ebony Black framed the lower lash line and played into the glamorized tribal look.

Volum’ Express the Falsies Washable Mascara: In true Maybelline New York style, Willer and team coated top and bottom lashes from root to tip with black mascara.

Shine Sensational Lip Gloss in Tempting Toffee: Lush, glossy lips closed the looks with polish. Conversely, select models rocked and rolled down the runway with a layer of Color Sensational Lip Color in Red Revival.

“The makeup had a strong vibe with pops of color and a little edgy playfulness to it. I used bright, bold shades on eyes and cheeks and lots of flirty lashes to complement the femininity, humor and sex appeal of Zac’s designs,” stated Maybelline New York global makeup artist Charlotte Willer, who headed up the team backstage.

How to get the look:

Volum’ Express the Falsies Mascara: Willer used this volumizing mascara to create the high drama, flirty lashes.

Eye Studio Color Plush Silk Eyeshadow in Give Me Gold, Copper Chic and Sapphire Siren Palettes: Willer applied these brightly hued palettes to achieve the maximum eye impact, Sapphire Siren was applied all over the lid and extended to the brow bone for one look; Give Me Gold and Copper Chic created a more muted color statement but extended outward in a dramatic cat eye effect.

Color Sensational Lipcolor in Very Cherry, Park Avenue Pink and Backstage #4 (a bright orange created specifically for Fashion Week): Bold, bright color adorned lips with fully saturated coverage in shades of cherry red, hot pink and bright orange.

Dream Liquid Mousse Foundation: Apply all over the face for a soft, luminous base.

Define-A-Brow Eyebrow Pencil: Willer used this pencil to create a wild and sexy brow. Defined brow helps anchor this in-your-face look.

Reiss Soho Store: Rimmel provided makeovers and Coco Rocha (one of Rimmel’s new faces) made a guest appearance …

Tracy Reese Store in NYC: Sally Hansen manicurists offered shoppers complimentary Sally Hansen polish changes with the Tracy Reese for Sally Hansen Fall 2010 Collection and Sally Hansen’s Complete Salon Manicure Formula …

Beyond 7 Showroom: N.Y.C. New York Color’s celebrity makeup artist, Mathew Nigara, did makeovers at Beyond 7 and had a street team making stops around the city, dancing and handing out lip glosses …