How-Tos

Maybelline NY: Creating the look at Fashion Week for BCBG Max Azria

Sep 24th, 2010

One word described the BCBG Max Azria collection and makeup look at New York Fashion Week — effortless. “The look was barely there, confident and natural, characterized by soft, neutral tones and no mascara,” stated Maybelline New York global makeup artist Charlotte Willer, who headed the team backstage. How to get the look: Dream Liquid [...]

Maybelline NY: Creating the look at Fashion Week for Gwen Stefani’s L.A.M.B.

Sep 24th, 2010

“Tribal Punk” with a touch of glam was the look chosen to top off Gwen Stefani’s L.A.M.B., according to Maybelline New York global makeup artist Charlotte Willer. “I aimed to create a fun take on the traditional cat eye by hyper extending the lower lash line and used bold color to take the drama up [...]

Maybelline NY: Creating the look at Fashion Week for Z Spoke by Zac Posen

Sep 24th, 2010

Inspired by theatrical street performance, the makeup at Z Spoke by Zac Posen emphasized vivid and dramatic color in three distinct looks. “The makeup had a strong vibe with pops of color and a little edgy playfulness to it. I used bright, bold shades on eyes and cheeks and lots of flirty lashes to complement [...]

When it comes to sexy scents for guys, it’s all about location

Sep 15th, 2010

It’s no secret that how a guy smells is often the No. 1 thing that determines whether a girl will find him attractive. To further investigate the science behind scent and attraction, men’s grooming brand Axe commissioned new research unearthing what scents turn girls on — suggesting that guys looking to enhance their game should [...]

How-to video: See how celebrity stylist Wright gets actress Naturi Naughton Red Carpet ready

Aug 17th, 2010

Actress Naturi Naughton dazzled the Red Carpet at the premiere of the Warner Brothers and Alcon Entertainment film, “The Lottery Ticket” with a look by SoftSheen-Carson Dark and Lovely and celebrity stylist Johnny Wright using SoftSheen-Carson Dark and Lovely hair care. Wright achieved her look in the following steps: • Relax hair using SoftSheen-Carson Dark [...]

How-to video: Rimmel London goes ’60s Chic’

Aug 5th, 2010

Go vintage with liquid eyeliner, thick lashes and a nude, glossy lip in this look Rimmel London calls “60s Chic.” A Rimmel London makeup artist demonstrates how to easily achieve this stylish look.

How-to video: Achieve a contoured look with ‘Abstract Black’

Jul 15th, 2010

Eager to try a bold look? “Abstract Black” was inspired by the catwalk of London Fashion Week where models took to the runway with pale skin and shadowing around the eyes for a contoured look. Check out this video and see how to create this look with Rimmel London.

Q&A: Dr. Marsha Gordon talks skin health

Jul 7th, 2010

Q&A with Dr. Marsha Gordon Q: As a teenager, I never had acne.  Now, as an adult, I’m experiencing breakouts.  What can I do to clear up my “grown-up” skin? Gordon: “Grown up” acne can be challenging since our skin becomes drier and more sensitive as we age.  However, the same basic rules for treating [...]

How-to: Wear glittery makeup … and pull it off!

Jun 25th, 2010

Everybody loves glitter but may not think that they can pull it off! It’s actually pretty simple — focus on just one sparkly feature. A fun way to use glitter is to trace your lash line with it to add a pop of unexpected sparkle and shine. This can work with any color, but looks [...]

How-to video: Go glam with ‘Geisha Glamour’

Jun 17th, 2010

Looking to try a new look? Straight from the catwalk of London Fashion Week is the look referred to by a Rimmel London makeup artist as “Geisha Glamour.” Check out this video to see how to achieve this look of heavily-lined eyes and a Geisha girl pout with a pop of red.