How-Tos

How-to: Achieve a professional-looking manicure at home

Jun 10th, 2010

Women don’t have to hit the pricey nail salon to get beautiful nails. By sharing these helpful steps with your beauty shoppers you can show them how to achieve an amazing at-home manicure! Prepare nails like a pro 1. Start with clean, dry, bare nails. 2. Thoroughly wash hands and underneath nails. 3. File nails. [...]

Wearing fall’s orange color palette: Q&A with makeup artist Marissa Nemes

May 27th, 2010

With naturally undone looks and an orange color palette ruling the 2010 runways, there’s a departure from the red lips and smoky eye looks of past seasons. Marissa Nemes, a Miami-based makeup artist who’s worked on films, television and editorial, gives the lowdown on the fall 2010 face: Q: What are key makeup looks for [...]

How-to: Beauty spring cleaning

May 24th, 2010

Many consumers don’t realize that makeup does eventually expire — and perhaps faster than they think! Here is a list of what products to purge and why: • Products that you don’t use often enough. If the product is used sparingly for special occasions and you truly love it, then keep it, but if you [...]

How-to video: ‘Hot Rod’ not for the faint of heart

May 17th, 2010

Inspired by the catwalk of London Fashion Week, Rimmel London cosmetics makeup artist demonstrates how to create the “Hot Rod” look that has a smattering of colors and hot neon.

How-To: Why and how to use a luminizer

May 17th, 2010

Many women aren’t sure how to use a luminizer, but once they learn they will never want to go without it! Share these helpful how-tos with your beauty shopper and help her achieve that radiant glow! Luminizer is a pearlized cream (also sometimes powder or liquid) formula that reflects light, so when applied it can [...]

How-to: Enhance eye shape

May 11th, 2010

There are a lot of tips available on how to enhance eye color with shadow, but now you can help your consumers enhance their specific eye shape. The most common eye shapes are wide set, close set, deep set and prominent. Wide-Set Eyes: The trick to enhancing wide-set eyes is to have them appear closer [...]

How-to: Using eye color to find that perfect blush

May 11th, 2010

Here are some guidelines to follow when helping your consumers find the right blush color using their eye color: Green Eyes: Any shade of pink is great for a person with green eyes, as it will make their eyes appear brighter and more striking. Shades that will drain the color of their eyes are deep [...]

How-to video: Create sexy eyes

May 5th, 2010

Using Rimmel London cosmetics, makeup artist Liz Pugh demonstrates how to get alluring, sexy eyes. Check it out!

How-to: Ten tricks to instantly look younger

Apr 27th, 2010

Here are 10 tricks to instantly look younger that you may want to let your consumers in on: 1. Hide any age spots by applying an opaque foundation over them with a sponge, and then seal it in place with translucent powder. (For example, NYC New York Color’s Smooth Skin Loose Face Powder in Translucent [...]

How-to: Applying blush to every face shape

Apr 27th, 2010

First, help your consumer identify her face shape. The most common face shapes are oval, heart, round and square. Have your customer pull the hair away from their face so that you can be as accurate as possible. Here are some characteristics of each face shape: Oval: The width from ear to ear in an [...]