An independent testing group has found its OXY Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.” Consumers Union, publisher of Consumer Reports ShopSmart magazine (December 2011 issue) tested OXY Maximum face wash, along with two other popular acne treatments — Proactiv and [...]
Sally Hansen, a Coty beauty brand, is looking to make lips oh-so-kissable this spring with its new Moisture Twist 2-in-1 Primer + Color lip care. This next generation of lip wear features a combination of two formulas and a marbleized complex that locks in color and promises to leave lips up to 30% more moisturized. [...]
NYC New York Color, a Coty beauty brand, is aiming to amp up the eyes this spring with several new eye products, including its biggest, boldest mascara yet. When it comes to lashes, more is key, so NYC New York Color has developed the new Big Bold Ultra Volume Mascara. Made with volume technology and [...]
Hain Celestial Group’s Avalon Organics skin care brand, which is sold at such retailers as Whole Foods, Target, Walmart and drug stores, has transitioned its line of personal care products to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients. With this transition, Avalon Organics also has revamped its Vitamin C Renewal, Lavender [...]
Schick Quattro for Women Disposables has unveiled its newest addition to the Schick Quattro for Women family of razors — the new Schick Quattro for Women Disposables handle scented with Skintimate Signature Scent Strawberry Tangerine Twist. “Based on the success from the launch of the Skintimate Raspberry Rain Scented handles in 2011, we couldn’t wait [...]
Pacific World, a manufacturer of nail and beauty care products, has merged with the W.E. Bassett Co., a supplier of beauty implements, creating the fifth-largest cosmetics company and second-largest nail care company by sales in food, drug, and mass retailers nationwide. “The transaction with the W.E. Bassett Co. represents a merger of two strong global [...]
Stiefel, a GlaxoSmithKlein company, has expanded its Revaleskin portfolio with the new Revaleskin HydraLift Complex. Made with CoffeeBerry whole fruit extract, the anti-aging treatment is designed to provide polyphenol antioxidants and anti-aging ingredients to protect against oxidative damage, the primary contributor to premature aging. The formula also contains glycerin, flowering yarrow extract, vitamin E, shea [...]
Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter. “BIG NEWS: COVERGIRL Queen Collection is excited to announce our newest Celebrity Brand Ambassador, Actress Paula Patton!” the brand tweeted earlier this week. The CoverGirl Queen Collection was [...]
L’Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux.” Consumers can visit L’Oréal Paris’ Facebook page to take the pledge and enter daily for the chance to win a free full-size Voluminous False Fiber Lashes mascara. While [...]
Walgreens has announced that it will be a presenting sponsor of the Fifth Annual Latino Fashion Week from Nov. 1 to Nov. 6 in Chicago. The event, which has become one of the nation’s largest showcases for Latino designers and models, is expected to draw attendance of more than 10,000 fashion enthusiasts. The event will [...]
