Sneak Peek

Personal Care Products Council supports legislation that calls for greater FDA role

Apr 19th, 2012

The Personal Care Products Council and the Safe Cosmetics Alliance has announced support for legislation to strengthen and modernize regulatory oversight of the industry and to create a greater role for the Food and Drug Administration in assessing the safety of personal care products. Introduced by Rep. Leonard Lance, R-N.J., the “Cosmetic Safety Amendments Act [...]

Actress Nikke Reed, TRESemme take viewers backstage at Fashion Week

Mar 15th, 2012

Hair styling brand Tresemmé has announced its latest fashion-infused endeavor: Tresemmé Style Setters. The multi-phase digital series, featuring “Twilight” star Nikki Reed, premieres on the Tresemmé YouTube channel this week. This series takes consumers backstage at Mercedes-Benz Fashion Week to reveal the latest hair trends and stylist secrets straight from the fall 2012 collections of [...]

Essie Cosmetics, Toms partner for ‘One Day Without Shoes’ campaign

Mar 15th, 2012

Essie Cosmetics has announced that it again will join forces with Toms on April 10 to support “One Day Without Shoes,” Toms’ global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes. A special limited edition nail color, Essie Barefoot in Blue, has [...]

Olivia Munn visits CVS/pharmacy, Maybelline NY Fashion Week event

Sep 12th, 2011

Television personality, model and actress Olivia Munn on Sept. 9 stopped by the CVS/pharmacy and Maybelline New York event at the Allure Lounge during New York Fashion Week inside the Empire Hotel. She was on hand to sign up for the CVS/pharmacy Beauty Club, get a touch-up from Maybelline New York makeup artist Gabriel Almodavar, [...]

Secret Deodorant, Glee’s Amber Riley take a stand against bullying

Jul 25th, 2011

In its ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program; a supportive Facebook community that gives young women the courage to stand up to a stinky behavior — bullying. To help this cause, Secret is partnering with relatable role models—Amber Riley, best known as Mercedes on the hit Fox [...]

Head & Shoulders targets women with the help of actress Alyson Hannigan

Jul 25th, 2011

Procter & Gamble’s Head & Shoulders has tapped Alyson Hannigan, star of CBS’ “How I Met Your Mother” and “American Pie,” to be the brand’s female ambassador and is appearing in a campaign targeting female consumers starting in July. Hannigan joins Head & Shoulders hair legends including two time Super Bowl champion, Troy Polamalu, and [...]

Dove gives New Jersey woman a ‘Dancing with the Stars’ experience

May 18th, 2011

Unilever’s Dove celebrated the launch of its new Dove VisibleCare Body Wash collection with a contest that gave one woman the opportunity to get a taste of what celebrities experience on ABC’s “Dancing with the Stars.” Kristi Herman, of Jersey City, N.J., was selected from the nearly 1,500 women who entered the Dove Close-Up Challenge [...]

Kardashian sisters help kickoff John Frieda salon style tour in NYC

May 17th, 2011

Kourtney Kardashian and Khloé Kardashian Odom, from the E! TV series “Keeping Up With The Kardashians,” stopped by the John Frieda Destination: Style Salon Tour in New York’s Times Square on May 13 to celebrate the kickoff of the nationwide tour. Celebrity stylist and John Frieda International Creative Consultant Harry Josh styled their hair at [...]

John Frieda unveils Precision Foam Colour in short film featuring Katie Holmes

Mar 23rd, 2011

Actress Katie Holmes stars in “The Decision,” a short film in support of the new John Frieda Precision Foam Colour from Kao Brands. The film, which premiered March 22 at a red carpet event in New York City, offers a first look at the at-home hair color range. With a spectrum of 20 shades and [...]

Rihanna to help Nivea celebrate its 100th year

Mar 15th, 2011

Beiersdorf is celebrating Nivea’s 100th year and, as part of the celebration, is launching its biggest digital campaign to date. The brand has tapped music icon Rihanna to help serve as the voice of the festivities. Starting in May, Nivea will be kicking off a variety of multimarket digital and on-site activations, including its sponsorship [...]