The new products, which are in midst of hitting retail shelves with full distribution expected by March, are infused with mineral-rich clay and natural extracts for spa-smooth skin that is promised to last.

The new products include:

• Brazilian Spa Clay Shower Power hair removal cream: An in-shower depilatory for legs and body. The suggested retail price is $9.99;

• Brazilian Spa Clay Roll-On wax: A microwavable roll-on sugar wax for legs and body and 10 reusable cloth strips. The SRP is $10.49;

• Brazilian Spa Clay Sensitive Face hair removal cream: A specially designed sensitive formula depilatory for the upper lip, chin and face. Features a precise, hands-free applicator for easy, accurate delivery. The SRP is $4.99; and

• Precision Face Roll-On wax kit: A water-rinseable sugar wax that can be used on facial hair, upper lip and eyebrows. The SRP is $7.99.

The Hypergroom Body Groomer is a triple-blade, battery-operated body groomer for bi-directional trimming and shaving, complete with three trimming guides for various hair lengths. It features an ergonomic design for tackling all body zones.

Hypergroom Body Groomer is priced at $11.99 and available at major retailers across the United States, including CVS/pharmacy and Ulta, and online at Walmart.com, Drugstore.com and Amazon.com.

The new Avril Lavigne Salon Effects real nail polish strips are inspired by the pop star’s signature energetic, no-frills attitude and straight-talking lyrics.

“I was so excited to collaborate with Sally Hansen on Salon Effects real nail polish strips,” Lavigne said. “I always say that you need to be able to express yourself and these nail polish strips deliver the ultimate form of self-expression. Their unique, bold designs offer long lasting results and are unlike anything else on the market. They totally rock!”

The collection is comprised of 12 limited-edition patterns from skull-and-bones to funky leopard print. One of Lavigne’s favorite designs: You’re A Star (pictured).

The collection is slated to hit retail shelves in April and will be priced at $9.99 each.

Beauty mavens who want nails with high-impact bling will love Gem Crush Nail Color. The new nail color promises to deliver full-coverage, high-intensity glitter for a multidimensional manicure that glimmers. The collection will be available in eight shades, priced at $6.95 each.

The brand also will introduce come spring the next generation of Diamond Strength Nails — Diamond Strength no-chip nail color and Diamond Flash fast dry top coat. Infused with real micro-diamonds, platinum and aluminum, the new formulas promise to deliver strengthening color, 10-day protection from breaking and rock-hard, long-lasting shine. The Diamond Strength no-chip nail color collection comes in 32 different shades and is priced at $4.95 each. The Diamond Flash fast dry top coat is $6.99.

Sally Hansen also is making it easier to create a French manicure with its new Diamond Strength French manicure pen kit. The kit includes an all-in-one base and top coat, an easy-to-use white tip pen for precision and Diamond Strength nail color. The kit is available in three shades: Barely There, Ballet Bare and Pink-a-Boo. The kit also includes nail tip guides to ensure a salon-perfect manicure at home. The price is $10.99.

Want nearly naked nails? Enter Smooth and Perfect Color + Care, a collection of nude nail polishes that deliver creamy color and a porcelain-smooth coverage in one polish. The formula is designed to hide ridges and imperfections, and promotes healthier-looking nails with a patented technology that allows for up to 20% more oxygen to reach the nail. The new Smooth and Perfect Color + Care collection comes in eight barely-there shades priced at $5.99 each.

Consumers Union, publisher of Consumer Reports ShopSmart magazine (December 2011 issue) tested OXY Maximum face wash, along with two other popular acne treatments — Proactiv and AcneFree. Each topical acne product contains benzoyl peroxide, one of the best OTC options for people with acne; however Proactiv and AcneFree both require a three-step process while OXY Maximum is a single-step face wash.

Using 80 volunteers with moderate to severe acne, each selected one of the treatments to use twice a day for eight weeks. According to the magazine, testers reported no statistical difference between any of the products, yet a two-month supply of Proactiv costs around $40, while AcneFree cost about $20. OXY Maximum face wash costs far less, around $5 for a two-month supply, which led the magazine to endorse it as a “bargain buy.”

OXY Maximum face wash is a part of the OXY Maximum product line, an assortment of OTC acne skin care items that includes, but is not limited to, OXY Maximum acne cleansing pads and OXY Maximum spot treatment. The formulas utilize benzoyl peroxide or salicylic acid to treat, heal and help prevent acne breakouts.

Each year approximately 17 million people in the United States are affected by acne, prompting Americans to spend almost $400 million on OTC acne systems.

This next generation of lip wear features a combination of two formulas and a marbleized complex that locks in color and promises to leave lips up to 30% more moisturized. It is infused with antioxidants and Moroccan Argan oil.

The new Moisture Twist 2-in-1 Primer + Color comes in 10 different shades and is priced at $4.99 each.

When it comes to lashes, more is key, so NYC New York Color has developed the new Big Bold Ultra Volume Mascara. Made with volume technology and hydra-keratin, the mascara is designed to lift lashes and thicken lashes by up to 15 times. The plus-sized brush works to separate and define lashes. It is available in Extreme Black and is priced at $4.99.

To further define eyes there’s also the new High Definition Felt Tip Liner. The deeply pigmented, ultra-intense formula glides on effortlessly to make the perfect cat-eye look. It is available in Extra Black and is priced at $3.99.

Those beauty mavens looking to have a bit of fun with glitter will like the Showtime Glitter Pencils. The sparkly eye pencil illuminates eyes with light-reflecting glitter. They are available in four shades: Showtime Black, Starry Blue Sky, Glitterazzi Brown and Paparazzi Purple. The price is $2.49 each.

Unlike organic foods and beverages, the U.S. Department of Agriculture has not created specific organic standards for formulating and labeling personal care products that contain organic ingredients. NSF/ANSI 305, which is specific to personal care products that contain organic ingredients, has established the materials, processes, production criteria and conditions that must be met in order for a brand to call itself organic. Under this standard, all personal care products with “contain organic ingredients” claims (other than in ingredient lists) must contain a minimum organic content of 70%. In addition, formulas must contain only ingredients that have gone through rigorous evaluation by a scientific panel and have been approved by NSF.

Avalon Organics has been working to meet this standard for several years. In that time, the reformulation work insured that all products contain at least 70% organic content, all ingredients are approved by NSF and the labeling has been updated. The revamped products will begin shipping in fourth quarter 2011.

As mentioned earlier, Avalon Organics also has revamped its Vitamin C Renewal, Lavender Luminosity, CoQ10 Repair and Essential Lift skin care lines. For example, its Essential Lift collection is infused with more oceanic minerals, and the improved Lavender Luminosity collection contains skin-brightening kombucha to support skin renewal and a radiant appearance.